A guide for TV & digital media producers to learn more about audiences, data, social media, products & platforms, and how to monetise content.
The course will cover the multiplatform ecosystem from brand activation to the new digital commissioners. Understanding the platforms: Facebook, YouTube, Instagram, Twitter and Snapchat. Exploring the new heavyweights: Netflix, Amazon, Vice and Facebook.
Exploring the world of influencers and YouTube content.
Real case studies for brands and broadcasters from brief through budget and final metrics.
Understanding audience viewing habits across multiple platforms.
· Multiplatform market: who’s doing what with digital & TV today:
· connected tv, catch-up online and mobile video
· social media and second screens
· the role of data
· other platforms: virtual worlds and gaming
Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.
Before you can book on this course, you will need to sign in with your ITF account. If you have not yet got an ITF account you can sign up here.
If you have any questions, please don't hesitate to get in touch.