Understanding the Digital Landscape and How to Monetise

A guide for TV & digital media producers to learn more about audiences, data, social media, products & platforms and how to monetise content.

The course will cover the multiplatform ecosystem from brand activation to the new digital commissioners. Understanding the platforms: Facebook, YouTube, Instagram, Twitter and Snapchat. Exploring the new heavyweights: Netflix, Amazon, Vice and Facebook.

Exploring the world of influencers and YouTube content.

Real case studies for brands and broadcasters from brief through budget and final metrics.

Understanding audience viewing habits across multiple platforms.


Available Courses

Course content

Course content:

· Multiplatform market: who’s doing what with digital & TV today.
· Connected tv, catch-up online and mobile video.
· Social media and second screens.
· The role of data.
· Other platforms: virtual worlds and gaming.

Cancellation Policy

Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.

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Digital: Understanding the Digital Landscape and How to Monetise

Come say hi!

If you have any questions, please don't hesitate to get in touch.


94 Euston St
Kings Cross
London, NW1 2HA
T: 020 3487 0354