Social Media Essentials

Social media essentials is a full day, fun interactive workshop designed to demystify the digital space and to help you ‘get social.’Featuring case studies from the BBC and other media outlets, it’s full of practical tips and helpful advice on how to build your brand, build buzz and most importantly find out what really works to engage audiences.

Time: 10:00 to 17:00

Available Courses

Course content

  • This course is designed to be a tactical look at the use of social media and covers:
  • The digital landscape, upcoming trends and what all the jargon means
  • Big platforms like Facebook, Twitter, Instagram and also the vastly popular world of messaging apps like Snapchat and WhatsApp
  • How to identify and engage audiences, communities and influencers
  • Building an effective online presence and developing a plan to manage it all
  • Understanding the psychology of social media, what works and what doesn’t
  • Tips on how to create great content using smartphone apps and digital tools


Who it's for

Anyone working in TV, radio, digital media content producers, on-screen talent, managers or anyone who needs to know more about social media, how it can help them and how to create content that really works.



Cancellation Policy

Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.

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Digital: Social Media Essentials

Come say hi!

If you have any questions, please don't hesitate to get in touch.


94 Euston St
Kings Cross
London, NW1 2HA
T: 020 3487 0354