Find your next big idea: maximise your creativity

The day combines practical exercises through a development process from brief to idea inception, right through to story formatting and final pitch. You will develop your best ideas over the course of the day and gain a better understanding of your creative approach and ways to maximise your chances to generate ground-breaking ideas.

Available Courses

Course content


  • Understand your creative thinking style and its effect on your role, team and approach to ideas
  • Find ways to maximise your chance to generate ground-breaking ideas
  • Find ways to run more effective, winning creative teams
  • Generate innovative ideas for any genre, platform or channel
  • Trial new creative techniques tested and developed at the BBC
  • Run a creative session to discover new ideas
  • Find ways to select top ideas and develop new stories, formats or content
  • Get yourself pitch perfect; using pitch and storytelling skills

Who it's for

A one-day workshop for anyone in Production who is constantly asked for new ideas, runs a development team or needs some time to apply new techniques to a great idea. It is particularly relevant to Producers working on long-running shows or strands, Development team staff or Development execs who would like to sharpen or refresh their creative and development skills.


Cancellation Policy

Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.

Booking Now

Production: Find your next big idea: maximise your creativity

Come say hi!

If you have any questions, please don't hesitate to get in touch.


94 Euston St
Kings Cross
London, NW1 2HA
T: 020 3487 0354