Casting Masterclass – 90 Mins (Masterclass Marathon)

This 90 minute evening session will give you effective strategies for casting and the best ways to cast entertainment and popular factual programmes in 2018, paying particular attention to latest innovations for ways of finding contributors; with a big focus on using social media strategy for outreach.  Our trainer; Casting Executive Mel Walden has 19 years production experience and has worked across a variety of genres, with specialist experience in factual entertainment and will use case studies throughout the session.  


Available Courses

Course content

Masterclass Content

  • Examples of previous successful casting plans. Casting protocols documentation and good use of shrinking budgets
  • Old School Vs Social Media: Interactive examples of some recent casting projects, highlighting effective methods
  • Maximising Digital Media: Best use of twitter, Facebook and Instagram. When to use analytics and boost posts. Creating call-to-action clip downs
  • Pitching to the Channel: How to best sell your contributors into the channel from a casting profile and how to create killer biogs and casting decks

Who it's for

Casting researchers, APs and producers.


Class size

20 people

Course cost

  • Course cost - £15
  • Freelancer cost - £15

Cancellation Policy

Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.

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Production: Casting Masterclass – 90 Mins (Masterclass Marathon)

Come say hi!

If you have any questions, please don't hesitate to get in touch.


94 Euston St
Kings Cross
London, NW1 2HA
T: 020 3487 0354