Legal and business

Content Partnerships & Brand Partnerships

So you own the rights – now how do you start making money? Content Partnerships & Brand Licensing is a dynamic half-day workshop offering an exclusive insight into the skills needed to create online content and brand licensing deals with advertisers using owned IP. The session will use presentations, clips and case studies, as well as delegates’ own experiences, to develop the business knowledge required to build successful content partnerships that move confidentially between broadcast platforms and advertisers owned platforms.






Available Courses

Course content

About the Course

The course will explain why advertisers invest in content and what they want in return as well as what that means for producers, rights holders and talent. It will cover the difference between advertiser funded content deals and brand licensing deals and how these are viewed by broadcasters and producers.

  • Show me the money – how to grow commercial revenue rather than production spend
  • Product placement
  • The role of social media in brand licensing
  • Product placement & licensing – how to build integrated campaigns both on air and off air using licensing as the glue
  • What are the issues that must be addressed at the start of the process?
  • Five top tips for best practice


Who it's for

The course is for tv and digital producers and commercial managers, and will be useful for anyone needing an overview of the advertising market and branded content and brand licensing opportunities.

Cancellation Policy

Cancellations must be in writing and must be received at least seven days prior to the course date or the full fee will be charged. ITF reserves the right to cancel courses without liability, and delegates will be offered an alternative date or full refund. ITF reserves the right to cancel courses if there are insufficient enrolments. Read more about our terms and conditions.

Booking Now

Legal and business: Content Partnerships & Brand Partnerships

Come say hi!

If you have any questions, please don't hesitate to get in touch.


94 Euston St
Kings Cross
London, NW1 2HA
T: 020 3487 0354